Paramount And TD In Perfect Harmony
/By Andrew Wroblewski
awroblewski@longislandergroup.com
The Paramount directors announced on Wednesday a multi-year marketing partnership with TD Bank.
A new duet is set to debut on the streets of Huntington village.
On Wednesday, the directors of The Paramount in Huntington village announced a multi-year marketing partnership with TD Bank, the sixth-largest bank in North America.
In sealing the deal, the Paramount’s directors are hoping to put their mark on the live entertainment industry as a major theater with influence across the nation, a press release by The Paramount reads.
“This is a momentous day in the history of our venue,” The Paramount’s directors said in the release. “We are excited to partner with such an important brand that shares our core values of being customer-driven, convenient and focused on supporting local markets.”
The Paramount’s directors also stressed TD Bank’s “commitment” to Long Island as an important reasoning behind the partnership.
“We welcome TD Bank as a sponsor because we both possess a common vision of achieving success by elevating our customer’s experience and distinguishing ourselves from others,” the press release reads.
Chris Giamo, regional president of TD Bank, which serves approximately 22 million customers across the globe, echoed those sentiments.
“At TD Bank, one of the main focuses of our organization is community,” he said. “We are a large organization and try to have all the products and services the community needs – but we try to deliver them in a localized way.”
On Wednesday, Giamo said this is what makes TD Bank’s partnership with The Paramount such a good fit.
“They strive to deliver a quality experience [and] they’re really community-minded,” Giamo said. “The Paramount is local, but they pull people in from 50-60 miles; they’re a great local treasure.”
That “local treasure” is hoping its newest partnership will result in additional events, increased ticket sales, even-higher-profile artists and “once-in-a-lifetime entertainment opportunities” – experiences that Giamo said, he and his family have, and continue to look forward to, attending.
Peter Sloggatt contributed to this report.
