Thriving Business Expands Its Reach
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Long Islander News photo/Janee Law
Natia Schiffer, Lisa Lazzara, Dena Grella and Lola Dickson, of Wax Republic in Huntington village, pride themselves on offering a service that’s friendly and approachable to their clients.
By Janee Law
jlaw@longislandergroup.com
Lisa Lazzara, owner of Wax Republic in Huntington village, attributes her businesses booming success to their unique technique and approachable atmosphere, serving both women and men.
The 700-square-foot space officially opened in February 2014 at 249 Main St., Huntington village.
Now, the boutique has opened its second location at 2 Main St. in Roslyn village. The space stretched to 900 square feet and officially opened March 16.
“This business model works so I wanted to stay on the North Shore, but go into a new area, a new demographic of women,” Lazzara, of Huntington, said. “For Roslyn, I felt like our target market was there.”
When she originally opened the Huntington village location, Lazzara said she wanted to offer something that was reliable.
“Getting waxed myself, I realized there’s so much inconsistency in a service that should be done right,” she said. “It was very inconsistent. Women want this service. There’s a market for it. And it should be done right in a friendly, hygienic environment.”
Specializing in Brazilian waxing, Lazzara said each session only lasts 10-15 minutes.
“The beauty is that the competition cannot figure out how we’re doing it so fast,” she said. “It’s all about the right technique and being efficient.”
For those who would like to pay as they go, the Brazilian is $59, while the popular three pack is $135, dropping prices to $45 a visit. Customers can also purchase the five pack for $235.
The boutique also offers full face and full body waxing, brow design, waxing for men, and spray tanning.
“Last year, we introduced airbrush spray tanning, which is insanely popular,” Lazzara said. “I couldn’t believe how fast it took off. We already had the clientele here so it was just a great add on for them.”
Clients interested in preparing their skin for the summer sun can purchase the full body airbrush spray for $54, the three pack for $135 or the five pack for $200.
For men, the boutique’s most requested service is waxing the back, which includes the shoulder area. This session takes approximately 30 minutes and costs $68.
The boutique prides itself on being friendly and approachable, Lazzara said.
“It’s such an intimate service that you have to make the person feel comfortable and we’re very good at doing that,” she said. “We put them at ease, we’re not intimidating, and there’s no sales pressure. The women love that, and we make them feel like family.”
As the warm weather approaches, the boutique expects a bustling season to come.
“This is what we live for and when we thrive,” she said. “There’s nothing better than being busy.”
In regards future plans with the business, Lazzara said she’s hoping to grow and open a couple of stores moving west.
